Can Champagne Regain #1 Market Position as World’s Most Consumed Sparkling Wine?

Posted September 3, 2015 (Originally published in Wine Business Monthly Article  as “Can Champagne Regain #1 Market Position as World’s Most Consumed Sparkling Wine?”  in 2014 by Lindsay Pomeroy and Liz Thach). What caused the long reigning king of sparkling to be dethroned? This article analyzes the major causes, and also explores several tactics Champagne can use to regain its …

winesmartiesCan Champagne Regain #1 Market Position as World’s Most Consumed Sparkling Wine?